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Branding, Y'all: What Paula Deen Shows Us About Brand Revision - Business 2 Community


Branding, Y'all: What Paula Deen Shows Us About Brand Revision
Business 2 Community
Obviously, it makes Paula Deen recipes synonymous with the word “unhealthy,” and therefore anyone who is trying to eat healthy or shed pounds might be disinclined to use these recipes. But also, all of us imbue food with meaning and symbolism.
Q&A with Bobby Deen of “Not My Mama's Meals”Indianapolis Monthly

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